Case Study: ASL Print FX achieves strong Napa market visibility with WineGlass Marketing

ASL Print FX boosts unique visitors 211% with WineGlass

ASL Print FX, a 50-year-old Canadian printing company specializing in package and label work, faced the challenge of entering the mature and competitive Napa market. Despite its long history, the company was unknown in the US and lacked a local sales team, needing to be discovered by Napa wineries that prefer to work with local, known partners. The vendor WineGlass Marketing developed a strategy centered on humanizing the brand and establishing local trust.

WineGlass Marketing executed a campaign focused on spotlighting team members, showcasing local testimonials, and highlighting label designers. They built a Napa-focused landing page, created dedicated social media pages, and ran content including interviews and thought leadership blogs. Tactics involved email campaigns, social media ads, and a Google Search campaign. The results were significant, including a 211% increase in unique website visitors, a 704% rise in Facebook likes, and an average of 277 monthly conversions requesting more information.

ASL Print FX