Case Study: Lamborn Family Vineyards achieves DTC growth with WineDirect

One Winery’s DTC Growth in a Decade with WineDirect

Lamborn Family Vineyards, a four-generation Howell Mountain winery, wanted to shift beyond its long reliance on wholesale and build a stronger direct-to-consumer business. To support that goal, the winery turned to WineDirect for end-to-end DTC ecommerce and fulfillment services, along with tools for email marketing, CRM, wine club management, and shipping.

WineDirect helped Lamborn streamline ecommerce and logistics, improve newsletter and action-email campaigns, target customers by geography, and offer more flexible shipping incentives. The results included a 33% increase in orders tied to a free-shipping offer for six-bottle purchases, a 30% increase in summer 2020 wine sales, and recovery of lost on-premise sales through a stronger DTC strategy powered by WineDirect.

Lamborn Family Vineyards

Brian Lamborn

Lamborn Family Vineyards