Case Study: Kramer Vineyards achieves record ecommerce sales with WineDirect

How Kramer Vineyards is Driving Record Ecommerce Sales

Kramer Vineyards, a family-owned winery in Oregon’s Willamette Valley, faced a sharp drop in tasting room traffic and club event attendance as they relied heavily on in-person DTC sales. WineDirect helped the winery shift focus to ecommerce using its online store, email, segmentation, and List Builder tools.

WineDirect enabled Kramer Vineyards to lower shipping thresholds, offer local hand delivery, run targeted promotions, and segment audiences by location, purchase history, and engagement. The result was a 603% increase in online sales year over year, ecommerce rising from 5% of sales to 30%, and one targeted wine promotion selling out in three hours.

Kramer Vineyards

Kim Kramer

Owner