Case Study: Hyland Estates grows online sales with WineDirect One Click Offers

How Hyland Estates Grew Online Sales with One Click Offers

Hyland Estates Grew, one of Oregon’s oldest and largest wineries, wanted to find better ways to drive direct-to-consumer online sales and move specific wines more effectively. To help address this challenge, WineDirect’s One Click Offers tool was used to make it easier for customers to buy curated wine bundles online.

WineDirect helped Hyland Estates create a One Click Offer featuring two high-scoring Chardonnay vintages and share it through an email campaign. The pre-loaded cart encouraged larger purchases and inventory movement, resulting in 37 orders directly from the campaign, with some customers adding extra Chardonnay and other products beyond the offer.

Hyland Estates Grew

Joe Paradise

Tasting Room Manager