Case Study: Watters Family Garden Center boosts newsletter speed and targeted marketing with Windward Software's System Five and WeMail

Watters Garden Center - Customer Case Study

Watters Garden Center, a family-owned business in Prescott, Arizona, needed a better way to communicate regularly with customers and send targeted offers. Windward Software provided Windward System Five with WeMail to help the team manage newsletters and customer communications more efficiently.

Using Windward Software’s WeMail, Watters Garden Center sent newsletters and coupons directly from its existing customer database, eliminating import/export work and speeding up production. The result was newsletter creation time cut in half, with work dropping from 90 minutes to 45 minutes, plus improved targeting and tracking that helped contribute to a 1-day sales record for the 3,500 newsletter recipients in March 2011.

Watters Garden Center

Lisa Watters Lain

Owner