Case Study: Victorinox Swiss Army boosts ROAS by 67% with Windsor.ai

Victorinox Swiss Army boosts ROAS 67% with Windsor.ai

Victorinox Swiss Army, the manufacturer of the original Swiss Army knife, was struggling with fragmented reporting and conflicting attribution models across its global marketing campaigns. This lack of a unified view made it difficult to optimize ad spend and measure true ROI. They turned to Windsor.ai to integrate their data and gain clarity.

Windsor.ai implemented its automated ELT pipelines and an algorithmic attribution engine to centralize all marketing data. This solution provided Victorinox with a single source of truth, enabling data-driven budget decisions. As a result, the company achieved a 67% increase in return on ad spend and reduced its cost per acquisition by 43%.

Victorinox Swiss Army