Case Study: The Wanamaker Project achieves scalable marketing reporting and 400% cost avoidance with Windsor.ai

The Wanamaker Project avoids a 400% price hike with Windsor.ai

The Wanamaker Project, a performance marketing agency, faced significant challenges with its data stack after its previous vendor, Funnel.io, forced a 400% price increase. The agency needed a scalable and cost-effective solution to automate data flows from multiple ad platforms into Google Sheets and BigQuery for client reporting, replacing manual processes and avoiding escalating connector-based pricing.

By implementing Windsor.ai's ELT capabilities, the agency automated data extraction from platforms like Facebook Ads and Google Ads across 30+ accounts. Windsor.ai provided a modernized data pipeline that centralized marketing data into Google Sheets for daily reporting and built a warehouse-ready architecture with BigQuery. This solution allowed The Wanamaker Project to avoid the 400% price hike, eliminate manual CSV exports, and create a scalable, efficient foundation for its data operations.

The Wanamaker Project