Case Study: Otten Coffee achieves unified marketing data transparency with Windsor.ai

Otten Coffee - Case Study

Otten Coffee, one of Indonesia's largest coffee e-commerce businesses, faced significant challenges with fragmented marketing data across platforms like Google Ads, Facebook Ads, RTB House, and Criteo. This led to data silos, double-counted conversions, and manual reporting processes that prevented a clear view of marketing ROI. To overcome this, they turned to Windsor.ai for its marketing data integration platform.

By implementing Windsor.ai, Otten Coffee unified all its marketing data into a single dashboard, eliminating data silos and double-counted conversions. The solution provided a centralized view of performance across five business units, enabling precise ROAS tracking. The results were significant: a 38% reduction in unprofitable campaigns, a 50% reduction in time spent on manual reporting, and an 85% improvement in conversion tracking accuracy, leading to smarter budget allocation and a substantial ROAS improvement for Otten Coffee.

Otten Coffee