Case Study: Omnicom Media Group Hong Kong accelerates omnichannel reporting with Windsor.ai

Omnicom Media Group Hong Kong saves 40+ hours a week with Windsor.ai

Omnicom Media Group Hong Kong, a major media and communications company, faced significant challenges managing data from nearly 1,900 ad accounts across 11 different platforms. Their analytics team was overwhelmed by manual data handling, including time-consuming CSV exports and fragile scripts, which led to data inconsistency and scalability issues. They sought an automated ETL solution to replace their existing setup with Supermetrics and turned to Windsor.ai for a more efficient alternative.

By implementing Windsor.ai, Omnicom automated its data pipelines, which now seamlessly integrate data from all its sources directly into BigQuery with sub-two-hour latency. The results were substantial, including saving over $36,000 annually, reclaiming 40 hours of manual work per week, and achieving 100% adoption of a standard naming taxonomy across all teams within eight weeks. Windsor.ai provided a scalable and reliable solution that eliminated data reconciliation fires and allowed analysts to focus on higher-value insights.

Omnicom Media Group Hong Kong