Case Study: Lastminute.com achieves unified affiliate attribution and actionable campaign insights with Windsor.ai

Lastminute.com - Customer Case Study

Lastminute.com Group (Lastminute.com), a multinational travel company operating multiple regional brands, faced fragmented affiliate and financial data across subsidiaries that made attribution modeling and operational analysis difficult. To address these data silos and complex reporting needs, they engaged Windsor.ai for a visual analytics and attribution solution.

Windsor.ai consulted with the team and built an adaptable visual dashboard that consolidated affiliate data, supported one‑click drill‑downs, and integrated with campaign workflows. The Windsor.ai dashboard delivered clear, shareable insights into campaign performance and attribution, enabling Lastminute.com to drill into component data, make faster, better‑informed marketing decisions, and concentrate spend on the highest‑impact channels.

Lastminute.com