Case Study: iProspect achieves real-time cross-channel performance visibility and saves 1 FTE with Windsor.ai

iProspect Hong Kong provides campaign reporting and machine-learning based performance optimisations to their clients

iProspect Hong Kong, a global performance agency within the Dentsu Aegis Network, faced fragmented data across Analytics and CRM, limited cross‑channel visibility, and excessive time spent on repetitive reporting. To address this, iProspect partnered with Windsor.ai and deployed the Windsor.ai Attribution Insights/platform to unify tracking, connect customer journeys, and enable machine‑learning based performance optimizations.

Windsor.ai linked CRM and Analytics with a unique identifier, modeled conversion credit across touchpoints, and enriched conversions with channel costs via API integrations, then surfaced budget reallocation and bid‑optimization recommendations. The result: six data sources connected within two weeks, savings equivalent to one FTE within two weeks, 24/7 real‑time transparency into customer journeys (including CRM), and actionable media‑mix and ROAS insights that let iProspect focus on analysis and performance improvement.

iProspect

Lawrence Yang

Managing Director Hong Kong & Regional Director APAC