Case Study: ViewQwest reduces cost per sign-up by 48% and increases sign-ups 45% with Windsor.ai

How Windsor.ai Helped Reduce the Cost Per Sign-up by 48%

ViewQwest, a boutique ISP operating in Singapore, Malaysia and the Philippines, faced an inability to understand the full customer conversion journey—from first interaction to sign-up—relying instead on last-click and siloed ad-platform attribution that duplicated conversions. To address this, ViewQwest partnered with Windsor.ai to apply a multi-touch, algorithmic attribution approach and data-driven budget optimisation.

Windsor.ai captured every touchpoint, modelled credit across channels with an algorithmic attribution model, and automated budget allocation to favour high-converting channels and keywords. The result: ViewQwest increased sign-ups by more than 45% and reduced cost per sign-up (CPA) by 48% while cutting spend on irrelevant keywords and assets.

ViewQwest

Jurist Gamband

Chief Marketing Officer