Case Study: Cognita Schools doubles online applications and reduces cost-per-lead by 20–23% with Windsor.ai Attribution Insights

How Windsor.ai Helped Increase the Digital Marketing Performance for Schools

Cognita Schools Worldwide (Cognita), which operates about 71 schools and educates over 40,000 students globally, faced imprecise marketing decisions driven by assumptions rather than data. Michelle Wong, Regional Brand and Marketing Lead at Cognita Asia, engaged Windsor.ai and deployed its Attribution Insights platform to better understand long, complex parent customer journeys and how different channels contribute to enrolments.

Using Windsor.ai’s Attribution Insights, Cognita’s Singapore and Hong Kong schools filled gaps in their marketing data, optimized paid search and keyword spend, and shifted investment from high-volume to high-quality lead campaigns. The result: online applications more than doubled year‑on‑year, lead quality improved by 21–28%, cost per lead fell 20–23%, unprofitable campaigns were minimized and overall ROAS increased.

Cognita

Michelle Wong

Regional Brand and Marketing Lead