Case Study: Bonuscard.ch reduces cost per lead and gains full multichannel transparency with Windsor.ai

How Windsor.ai Helped Bonuscard Reduce the Cost Per Lead

Bonuscard.ch, the Zurich-based issuer of the Visa Bonus Card, LibertyCard and SIMPLYCARD, is an advanced marketer operating in a highly competitive financial market with long, complex customer journeys. They needed to see all marketing spend and performance in one place, gain full transparency across multiple touchpoints (search, social, affiliates, etc.), and adopt data-driven attribution — so they engaged Windsor.ai for a unified analytics and attribution solution.

Windsor.ai connected via APIs to all marketing platforms and applied its data‑driven attribution algorithm to attribute conversions across the full journey, matching attributed performance to platform costs and surfacing prioritized optimization recommendations. As a result, Bonuscard.ch gained continuous multichannel transparency, clearer first/last-touch visibility, reallocated spend toward profitable channels, minimized unprofitable campaigns, increased profitable campaigns and reduced their cost per lead.

Bonuscard.ch