Case Study: SAE Institute achieves 22% reduction in cost per enrolment with Windsor.ai

How Windsor.ai and eClicks Helped Reduce Cost Per Enrolment by 22%

SAE Institute, a global creative media educator with six campuses in Australia, faced difficulty understanding long, multi-touch student journeys and was making marketing decisions based mainly on lead counts rather than outcomes. Windsor.ai was engaged to help connect data across email marketing, CRM and existing customer journeys so SAE could move beyond form-fill metrics to measure opportunities and actual enrolments.

Using Windsor.ai’s data integration and attribution approach, SAE linked channels through the full funnel (from paid and organic acquisition to email nurturing and CRM enrolment), enabling budget reallocation to high-performing channels and campaign optimisation. As a result, SAE accurately measured cost per opportunity and cost per enrolment for the first time, grew lead volume by over 25% year‑on‑year and reduced cost per enrolment by 22%.

SAE Institute

Lee Aitken

General Manager Australasia