Case Study: Victorinox Swiss Army achieves full marketing transparency and higher return on ad spend with Windsor.ai

How victorinox optimised the marketing with tha help of windsor.ai

Victorinox Swiss Army, the global maker of the original Swiss Army Knife with a strong e‑commerce focus, needed full transparency into marketing performance and optimisation potential across channels and countries. To address this, they engaged Windsor.ai and implemented Windsor.ai’s Attribution Insights to unify data from Google Ads, Bing, Facebook, email, affiliates and more and to attribute revenue across customer journeys.

Windsor.ai connected all marketing platforms, applied a data‑driven attribution algorithm, matched attributed conversions to platform costs, and provided drill‑down views and prioritized optimisation recommendations. As a result Windsor.ai gave Victorinox Swiss Army full transparency into spend and performance for the first time, enabled more efficient agency management, cut unprofitable campaigns, increased return on ad spend significantly, saved substantial costs and boosted sales through granular optimisation.

Victorinox Swiss Army

Sebastian Paul

Global Digital Marketing