Case Study: P+SBD achieves unified, real-time marketing insights in Tableau with Windsor.ai

How leading digital agency P+SBD connected all data sources to a real-time Tableau dashboard

P+SBD, a leading digital marketing agency based in Finland, needed to unify disparate marketing and business data — including Google Analytics, Google AdWords, Facebook Audience Insights, LinkedIn Company Page Analytics and Zoho CRM — into a single real-time Tableau dashboard so they could see at a glance which channels were performing. They engaged Windsor.ai to design and deliver the integrations and data platform required to meet that goal.

Windsor.ai built end-to-end connectors, implemented an extract→warehouse→analyze pipeline, normalized the data in a central warehouse, created materialized views to join datasets, and even developed a bespoke Zoho CRM export. Windsor.ai then connected these views to Tableau and provided an SQL interface for deeper analysis, giving P+SBD real-time visibility, easy drill-downs, and the ability to correlate campaigns with traffic and sales — a solution P+SBD’s co-founder warmly recommends.

P+SBD

Micke Nordman

Co-Founder