Case Study: Benz24 achieves true ROAS visibility and data-driven marketing optimization with Windsor.ai

How a leading German online retailer in construction and home-improvement optimizes marketing with windsor.ai

Benz24, a fast-growing German online retailer in construction and home-improvement, needed a way to measure the impact of many marketing channels (AdWords, social, retargeting, email, affiliates and programmatic) across the customer journey and see ROAS in one place. They engaged Windsor.ai as a media- and agency-independent partner to bring together channel data and enable data-driven attribution.

Windsor.ai onboarded data from SEA, retargeting and social platforms, added affiliate cost data, and applied a data-driven multi-touch attribution model to calculate true ROAS. The solution gave Benz24 full visibility into customer touchpoints, revealed that price-comparison websites were more profitable than assumed (allowing increased investment), and enabled ongoing, automated performance optimizations using Windsor.ai.

Benz24

Jens Weber

SEA-Manager