Case Study: HBK (Hottinger Brüel & Kjær) achieves 35% increase in paid marketing ROI with Windsor.ai

HBK - Customer Case Study

HBK, a global B2B engineering and test-equipment company, faced a complex multi-touch customer journey and fragmented reporting—relying on Google Analytics’ last-touch model and manual reports that hid true marketing contribution. They engaged Windsor.ai to stream and centralise marketing performance data (data pipeline and Windsor.ai Data Warehouse) and to implement a data-driven attribution model linking CRM, analytics and ad costs.

Windsor.ai consolidated Google Analytics, CRM, Google Ads, LinkedIn Ads and Facebook Ads into one warehouse, surfaced keyword- and ad-level CRM revenue, fed conversions back to ad platforms, and presented unified dashboards in Power BI. Using Windsor.ai’s attribution and automated bidding insights, HBK achieved a 35% increase in paid marketing ROI, faster reporting and campaign optimisation—delivering measurable results within two weeks.

HBK

Mads Christensen

Digital Growth Marketing Manager