Case Study: eCLICKS achieves 19% reduction in cost per CRM opportunity with Windsor.ai

eClicks Australia reduces the cost per CRM opportunity for two of their clients by 19% by connecting analytics and CRM data

eClicks, a digital performance agency and Google Premier Partner serving Australia and New Zealand, was struggling to make business decisions from Google Analytics alone. They faced double-counted conversions, multiple platforms taking credit for the same conversion, and heavy reliance on last-click data, which made it impossible to align media spend with CRM outcomes. To solve this, eClicks turned to Windsor.ai and its Attribution Insights solution.

Windsor.ai connected advertising platforms, analytics and CRM to enable data-driven attribution and automated customer lifetime value optimisations—down to keyword, ad set and ad level. Using Windsor.ai’s automated media optimiser, eClicks measured cost per acquired customer and cost per opportunity for the first time, reduced cost per CRM opportunity by 19%, and automated roughly 50% of a full-time equivalent of manual optimisation.

eClicks

James Ambler

Digital Performance Director