Case Study: Club Med achieves 34% ROI uplift with Windsor.ai machine-learning attribution and optimizations

Club Med chooses Windsor.ai for machine-learning attribution modelling and optimisations after seeing ROI uplift of 34% during a pilot

Club Med, the global all‑inclusive holiday operator, engaged Windsor.ai to gain a deeper understanding of customer journeys and to centralize marketing data across its Asia Pacific markets. After a pilot using Windsor.ai’s machine‑learning attribution modelling and data‑integration/attribution platform, Club Med moved to expand insights and optimisations across seven markets (Singapore, Malaysia, India, Indonesia, Thailand, Taiwan and Japan).

Windsor.ai implemented advanced attribution methods (including machine learning and Markov models) and consolidated Club Med’s marketing touchpoints into a single repository, then delivered optimisation recommendations tested in an A/B experiment. The outcome was a measurable 34% uplift in ROI within four weeks, enabling faster, data‑driven campaign and user‑journey improvements across the region.

Club Med

Jamie Ng

Marketing, Regional Marketing Manager, Asia Pacific