Case Study: Benz24 achieves unified product-level ROAS visibility with Windsor.ai

Case Study - Benz24

Benz24, a leading German online retailer for home improvement products, faced significant challenges in measuring marketing performance due to data siloed across numerous platforms. The company struggled with a lack of unified reporting, difficulty matching affiliate spend to revenue, and misleading last-click attribution, which hindered its ability to optimize its marketing budget across European markets. To overcome this, they partnered with Windsor.ai to utilize its data integration capabilities.

By implementing Windsor.ai's no-code connectors, Benz24 unified data from over six marketing and affiliate platforms into BigQuery, enabling real-time, product-level performance tracking. This solution provided complete ROAS visibility across their entire catalog of 100,000+ products. The results were substantial: the marketing team reduced manual ROAS calculation time by 25%, uncovered unexpectedly high-performing channels like price-comparison websites, and increased overall ROI by 68% after reallocating its budget based on these new insights.

Benz24