Case Study: AMAG Automobil- und Motoren AG achieves unified customer-journey insights and improved marketing attribution with Windsor.ai

AMAG - Customer Case Study

AMAG Automobil- und Motoren AG is a leading Swiss car importer and dealer group that faced fragmented customer and marketing data across multiple systems—Google Analytics, Adobe Omniture, various CRMs and proprietary tools—spread across separate business units, which made it difficult to build holistic digital attribution and measure the full customer journey. To address this, AMAG engaged Windsor.ai to help unify data and improve attribution and measurement across the organization.

Windsor.ai analyzed AMAG’s disparate data sources, consulted closely with operations teams, and delivered a comprehensive strategy to bring together the full customer journey and improve attribution modeling. As a result, Windsor.ai enabled AMAG to produce holistic digital attribution models and gain clearer marketing insights across subsidiaries; while the case study provides no specific numeric metrics, AMAG leadership credited Windsor.ai with delivering far-reaching technical and data expertise that materially improved their measurement capabilities.

AMAG

Urs Jaschke

Leader Digital Business