Case Study: SkinMedix achieves 50x ROI and over $1M/year revenue with Windsor Circle

SkinMedix sees over 50x ROI by segmenting weekly emails and automating customer retention

SkinMedix, a direct-to-consumer skincare brand, was relying on one-size-fits-all “batch and blast” emails that left many customers disengaged and revenue on the table. The challenge was to increase relevance and retention by using customer and product data to target email messaging rather than sending the same promotion to everyone.

Using Windsor Circle’s Advanced Segment Builder and automation, SkinMedix split weekly emails into four segments (Best Customers, Non‑Purchasers, Churning Customers, All Others), added product-based upsell/cross-sell, and deployed a 3-part automated win-back and post-purchase flows with dynamic recommendations. Results included large engagement gains (Best Customer open rate to 24.5% and clicks to 4.3%; post-purchase opens 37.4% and clicks 6.1%), $291k from segmented win‑backs, and overall performance driving more than 50x ROI and putting SkinMedix on track for over $1M in annual revenue.

SkinMedix