Case Study: Long Tie Store triples repeat customers with Windsor Circle

Long Tie Store triples repeat customers with automated lifecycle marketing

Long Tie Store, founded in 2011 to sell ties sized for tall men, is a one-person eCommerce shop serving a niche audience where customer retention is critical. Faced with low repeat purchases and limited resources to run ongoing marketing, the company needed a scalable way to reconnect with first-time buyers and re-engage lapsed customers.

Using Windsor Circle's lifecycle automation, Long Tie Store implemented a welcome series for new purchasers and subscribers and a three-part Win‑Back series for churning customers, leveraging personalized offers, dynamic product recommendations, and behavior-based triggers. The results: tripled retained customers in under a year, a 50% reduction in churn, the Win‑Back series driving 44% of lifecycle revenue, and strong engagement (welcome series ~41% open rate; Win‑Back series ~30% open rate).

Long Tie Store

Ben Jones

Founder