Case Study: Working Person’s Store achieves $500K+ revenue in 6 months and 207% higher open rates with Windsor Circle

How Working Person’s Store made over $500k in 6 months by personalizing product recommendation emails and saw avg. open rates of 27.3%

Working Person’s Store needed to boost revenue, engagement and retention by making email marketing more relevant to individual customers. The challenge was turning purchase history into timely, personalized messages that would drive repeat purchases without resorting to batch-and-blast tactics.

Working with Windsor Circle, they launched data-driven lifecycle campaigns—personalized product recommendation emails (five related items pulled from a customer’s last purchase), hot-combo triggers, targeted promotions, win-back, welcome and thank-you series. Over six months these automated programs generated more than $500K in revenue (about $420K from recommendations, hot combos and promotions), achieved a 50x ROI and produced 207% higher open rates versus other emails (average open rate ~27.3%).

Working Person’s Store