Case Study: TeeTurtle achieves 146% increase in engagement with Windsor Circle's lifecycle email automation

How the redesign of TeeTurtle’s automated emails and lifecycle marketing strategy increased engagement 146%

TeeTurtle is an online apparel brand known for pop-culture t-shirts that partnered with Windsor Circle to boost customer retention and engagement. Although open rates on their autoresponders were decent, engagement and repeat purchases were low—only ~50 people monthly used first-purchase coupons and the average time between purchases was about 80 days—so they needed a redesign and a data-driven lifecycle strategy.

TeeTurtle redesigned its Welcome, First Purchase and social-connect emails and launched Turtle SNAP, a timed sales‑nurturing autoresponder that targets customers based on purchase timing. The results were dramatic: overall opens rose ~18% and clicks increased 146%, the redesigned welcome email generated 12x the prior revenue, first‑purchase click rate jumped from 8.2% to 29.5%, the best customer segment doubled (13% → 27%), and high‑value churning customers fell ~90% in three months.

TeeTurtle

Ramy Badie

CEO/Founder