Case Study: GolfHQ achieves 21% higher conversion and 61.7% more email engagement with Spring Metrics (acquisition) and Windsor Circle (retention)

How Spring Metrics married customer acquisition and retention to acquire and keep more customers

Golf Headquarters (GolfHQ) is a multi-channel golf retailer that launched GolfHQ.com in 2006 and faced the twin challenges of converting expensive PPC-driven site traffic into buyers and keeping those new customers engaged and coming back. They needed a more personalized, data-driven approach to both acquisition and retention to reduce acquisition costs and increase lifetime value.

GolfHQ implemented Spring Metrics for targeted on-site offers and email capture (capturing 5,252 emails, driving up to a 52% lift on product-page conversions and a 21% overall conversion increase) and Windsor Circle for automated, data-driven email workflows (3‑part welcome, win‑back, and best-customer series). The combined program produced a 61.7% lift in open rates, 35% higher click rates, and a 16% increase in the best-customer segment over two months, boosting conversions and repeat revenue.

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