Case Study: POS Supply Solutions achieves higher engagement and repeat revenue with Windsor Circle's automated lifecycle marketing

How POS Supply Solutions uses personalized marketing campaigns to raise customer engagement & retention

POS Supply Solutions supplies point-of-sale and transaction materials to more than 40,000 diverse customers—from retailers and restaurants to banks and arenas—and sells roughly equally online and offline. That diversity made it hard to deliver the right message at the right time, and the company also faced higher-than-average cart abandonment (partly due to B2B shipping costs), so their weekly batch-and-blast emails weren’t driving the personalized engagement they needed.

POS Supply shifted to automated, segmented lifecycle marketing—deploying a three-part cart recovery series, data-driven replenishment reminders, and targeted “best customer” rewards—to deliver timely, relevant messages. The results: lifecycle campaigns average a 25% open rate and 3% click rate; cart recovery averages 32% opens and 6% clicks; replenishment drives $1.41 revenue per email (vs. $0.11 industry); high-CLV messages hit a 46% open rate, and 60% of revenue now comes from repeat buyers.

POS Supply Solutions

Stephen Enfield

President and CEO