Case Study: Pet n'GO achieves a 47% increase in repeat buyers with Windsor Circle

How pet n'Go increased repeat buyers nearly 50% through lifecycle marketing

pet n’GO, a Mexican pet e‑commerce retailer, partnered with Windsor Circle to tackle a core business challenge: increasing customer retention and purchase frequency so high acquisition costs would pay off over the medium and long term. The company also faced the broader market hurdle that eCommerce in Mexico is still emerging and many consumers are hesitant to buy online, so building trust and repeat business was critical.

Windsor Circle implemented automated lifecycle marketing—segmented post-purchase series (dog vs. cat), cart-recovery emails, best-customer and win-back campaigns, personalized CEO messages and timing triggers—to nurture customers at key moments. The program drove a 47% increase in repeat buyers, average 43% open and 7% click rates (a 206% and 407% lift vs. regular promos), with the first cart-recovery email alone responsible for nearly half of data-driven marketing revenue; Windsor Circle clients see ~10x ROI and 12%+ retention lift.

Pet n'GO

Alex Gonzalez

CEO