Case Study: MyBinding achieves a 400% increase in customer engagement with Windsor Circle

How MyBinding leverages automated Replenishment and Win-Back emails to increase customer engagement 400%

MyBinding, a leading U.S. retailer of binding and laminating supplies and a Magento merchant, needed a better way to drive repeat purchases of replenishable items and win back lapsed customers to reduce churn and grow revenue.

Using Windsor Circle, MyBinding implemented nearly 60 automated lifecycle messages, including 43 Product Replenishment campaigns (scheduled to avoid over-mailing) and a three‑part Win‑Back series plus an anniversary message. The automated program generated a 22.7% open rate and 2% click rate on average—3.5x more opens and 4.3x more clicks than one‑off promotions—while Replenishment and Win‑Back emails together deliver 70% of Windsor Circle email revenue (Win‑Back alone = 44%), putting MyBinding on track to earn more than $500K from data‑driven lifecycle marketing.

MyBinding