Case Study: Griffin Technology achieves 2x email engagement with Windsor Circle

How Griffin Technology sees 2x the engagement by segmenting promotional emails

Griffin Technology, a leading maker of personal-computing and digital-media accessories, relied on untargeted weekly promotional emails and wanted to boost direct eCommerce sales. They partnered with Windsor Circle to power data-driven, lifecycle email segmentation and in the first week deployed four targeted sends for One-Time Buyers, Two+ Buyers, Churning Customers (win‑back), and All Others with tailored content and promotions.

Using Windsor Circle’s customer, product, and purchase data, Griffin delivered personalized messaging and offers by segment, doubling click engagement versus their six‑month average of non‑segmented promos. Customers from the targeted sends stayed on site ~80.2% longer and converted 315% more often than the site average, with segment-level performance showing notable open/click improvements (for example, 2+ purchasers: 36% open / 10% click).

Griffin Technology

Mike Shepherd

Social Media Coordinator