Case Study: evo achieves 3.2x higher open rates and 9.6x higher click rates with Windsor Circle

How evo saw 3.2 Times the Opens and 9 Times the Clicks with Automated How-to-Guides

evo, a specialty outdoor retailer, partnered with Windsor Circle to tackle post-purchase customer experience and retention for ski boot buyers. Facing low engagement from standard campaigns (baseline open rate 18.1% and click rate 2.6%), evo aimed to improve customer satisfaction, reduce returns, increase trust and repeat sales by giving buyers timely, useful guidance instead of discounts or hard sells.

Using Windsor Circle’s retention predictive software, evo launched a data-driven, three-part automated post-purchase series (sent 4, 8 and 10 days after purchase for customers who bought ski boots) that focused on how-to content: a try-on guide, a how-to video, and a product recommendation. The campaign drove an average 58% open rate and 25% click rate (3.2x opens and 9.6x clicks vs. other emails), with Email 1 at 67.8% opens/38% clicks, Email 2 at 56%/25%, and Email 3 at 48.3%/8%, and delivered measurable gains in satisfaction, engagement, repeat sales and reduced returns.

evo

Nathan Decker

Director of eCommerce