Case Study: CoffeeForLess achieves $500K+ in 6 months and 125% higher click rates with Windsor Circle data-driven lifecycle emails

How CoffeeForLess Made More than $500k in 6 Months From Data-Driven Lifecycle Emails

CoffeeForLess is an IR500 online retailer and top seller of brand-name coffees and teas with roughly $19M in annual web sales. Facing the challenge of improving retention—specifically getting more customers to make a third purchase—the company partnered with Windsor Circle to move beyond mass marketing and focus on behavior-driven, lifecycle communications.

Using Windsor Circle’s automated, data-driven lifecycle emails (welcome and post-purchase flows, product-specific and replenishment messages, timed win-back campaigns, and a best-customer segment with re-mailing for unopened messages and predictive timing), CoffeeForLess drove more than $500K in six months—wins included over $200K from win-back, $150K+ from replenishment, and $200K+ from best-customer campaigns—and achieved 66% higher open rates and 125% higher click rates versus other emails. Windsor Circle clients also see an average 10x ROI and a 12%+ retention lift within 12 months.

CoffeeForLess

Ben Kirshner

Chief Executive Officer