Case Study: CablesAndKits achieves 14x ROI and boosts AOV & CLV with Windsor Circle

How CablesAndKits garners 88% of revenue from repeat customers & increases CLV & AOV through predictive email campaigns

CablesAndKits is a fast‑growing U.S. dealer of pre‑owned and refurbished Cisco networking equipment that relies heavily on repeat buyers. Facing the risk of losing formerly high‑value customers, the company needed a way to reduce churn and boost customer lifetime value and average order size.

They implemented Windsor Circle’s predictive analytics to run automated, data‑driven email programs — including segmented win‑back flows (for 1–2x and 3+ purchasers) and a 3‑part Predictive Win‑Back series triggered around each customer’s predicted order date (emails at 45/90/120 days). The campaigns lifted open rates 2.4x and click rates 2.7x, increased AOV by 27% and CLV by 23%, and produced a 14x ROI, helping the company sustain 88% of revenue from repeat customers.

CablesAndKits

Jason Gazaway

Marketing & Branding Manager