Case Study: BrewUK achieves 3x customer engagement with Windsor Circle's Retention Automation Platform

How BrewUK sees 3x the engagement from data-driven marketing

BrewUK, an English online retailer of home beer and wine kits, faced low-impact email marketing—mostly blanket “batch-and-blast” sends once or twice a week and almost no automation—so they needed a way to retain more customers and drive repeat purchases.

By adopting Windsor Circle’s Retention Automation Platform BrewUK launched 40+ lifecycle emails (upsells, cart recovery and segmented win‑back series). Over a six‑month period they doubled open rates (avg 40.3%) and tripled click rates (avg 6.1%), generating more than $145K in attributable revenue: cart recovery alone drove ~$70K with a 30% recovery rate (56% open, 16% click), win‑back campaigns ~$50K, and upsell emails averaged ~42% opens and 6.7% clicks.

BrewUK

Greg Hughes

Co-Owner