Case Study: 800razors achieves an 83% increase in repeat buyers with Windsor Circle

How 800razors.com increased repeat buyers 80% through lifecycle marketing

800razors.com is a young eCommerce razor brand that disrupted the market by selling high-quality razors and accessories online with free delivery after its founders, frustrated by high retail prices, decided to offer a better option. Facing a market where 87% of razors are still bought in stores, the company needed a data-driven way to convert one-time buyers into loyal customers and boost online retention after being acquired by shaveMob.

Working with Windsor Circle, 800razors.com implemented automated lifecycle marketing — including timed first- and second-purchase series, NPS surveys, best-customer rewards, and auto-ship upsell messages — that used personalization and dynamic recommendations to deepen engagement. The program averaged a 33% open rate and 5% click rate across campaigns and drove an 83% increase in repeat buyers; Windsor Circle clients typically see ~10x ROI and a 12%+ retention-rate lift.

800razors

Phil Masiello

Co-founder & CEO