Case Study: WIN Technology modernizes its website and improves buyer journeys with Windmill Strategy

WIN Technology boosts buyer research with Windmill Strategy, serving 74% of prospects who research before sales

WIN Technology, a B2B technology infrastructure solutions provider, partnered with Windmill Strategy to address an out-of-date website that no longer reflected its capabilities or brand identity. The obsolete site stymied the ideal buyer's journey and failed to communicate the full scope of WIN's services, which was a critical issue as 74% of prospects research providers before engaging with sales.

Windmill Strategy built a new WordPress website with a custom architecture based on a Gartner sales model, organizing content into three learning stages for each service. This solution, featuring taggable FAQs and improved SEO, allowed buyers to easily research technical information. The result was a modern, easily editable site that better demonstrates WIN's capabilities. The client reported an outstanding experience, and the project was completed on schedule with a highly collaborative process.

WIN Technology