Case Study: Upsher-Smith Laboratories modernizes its pharmaceutical website with Windmill Strategy

Upsher-Smith speeds website approvals with Windmill Strategy using Veeva Web to PDF

Upsher-Smith Laboratories, a long-established pharmaceutical company, faced the challenge of an outdated website that no longer effectively positioned the company for its B2B audiences following its acquisition by Sawai Pharmaceutical. The site was difficult to edit and failed to properly showcase its expanding portfolio and corporate capabilities to potential partners, physicians, and buyers. To address this, they partnered with vendor Windmill Strategy for a website redesign.

Windmill Strategy designed and developed a modern, responsive WordPress website optimized to convey industry leadership and support business development. The solution included a robust SEO strategy to attract targeted traffic and an innovative system using Veeva Web to PDF to streamline the stringent medical-legal regulatory review process. Windmill Strategy delivered a content-rich site that now effectively engages B2B prospects and reinforces the company's credibility.

Upsher-Smith Laboratories