Case Study: UNS boosts lead generation and modernizes its brand with Windmill Strategy

UNS boosts lead generation and modernizes its brand with Windmill Strategy

UNS, a cybersecurity consulting firm formerly known as Universal Network Solutions, faced a significant challenge with an outdated website that was failing to generate leads and attract potential employees. The site, which did not reflect their current brand name, was only producing about one sales lead per month and had even caused them to lose the interest of job candidates. To address these issues, they partnered with the web design and digital marketing agency Windmill Strategy.

Windmill Strategy implemented a comprehensive two-phase solution that included a complete rebrand and website redesign. The process involved creating a new strategy brief, wireframes, and visual identity, followed by full design, development, and SEO implementation. Key features included a new sitemap with clear pathways, integration with HubSpot for CRM lead capture, integration with the National Vulnerability Database API, and the creation of a parallel Spanish-language site. The new website successfully positioned UNS as a leading expert in cybersecurity, achieving its core goals of improved lead generation, modernized branding, and enhanced recruitment appeal.

UNS (Universal Network Solutions)