Windmill Strategy
238 Case Studies
A Windmill Strategy Case Study
Technical Tool Products (TTP), a manufacturing solutions provider, needed a website that better conveyed its superior tool selection and bespoke customer service to sophisticated B2B buyers. Their old site's design and architecture failed to communicate these strengths, so they turned to vendor Windmill Strategy for a web redesign and digital marketing solution.
Windmill Strategy built TTP a new, SEO-optimized WordPress website featuring a lightweight Shopify Buy Button for e-commerce. The solution included an intuitive sitemap, compelling copy, and lead generation tools like a "Get a Quote" form. This improved website engagement, converted more leads into customers, and allowed TTP to test online order demand for their industry.