Case Study: SRF Consulting modernizes its website and boosts leads with Windmill Strategy

SRF Consulting streamlines 5 service buckets with Windmill Strategy

SRF Consulting, a full-service infrastructure consulting firm, needed to modernize its website to build trust in its sales process, improve navigability, clarify its brand messaging, and attract more qualified job applicants and leads. To address this challenge, they partnered with the web design company Windmill Strategy for a comprehensive website redesign and digital marketing solution.

Windmill Strategy implemented a solution that began with an internal stakeholder survey to guide the strategy. They delivered a redesigned website with a retooled sitemap for improved navigation, optimized on-page copy and keyword research for SEO, and introduced dynamic elements like video and animation. The vendor also created a new careers section to aid recruitment and provided training for SRF's in-house team. The results included improved organic search rankings for higher quality lead generation and a more effective platform for attracting talent.

SRF Consulting