Case Study: Spider achieves a modern, searchable product catalog with Windmill Strategy

Spider transforms its website 80% faster with Windmill Strategy

Spider, a division of Safeworks, LLC and a leader in suspended scaffolding, faced challenges with an outdated website and a product catalog siloed on a third-party platform, resulting in poor user experience and difficulty maintaining data. They partnered with web design company Windmill Strategy to create a more robust, searchable catalog and a modernized site that could eventually scale to support ecommerce.

Windmill Strategy implemented a solution using WooCommerce in Catalog Mode with custom enhancements, a gated resources section, and a sophisticated relational tagging system built with tools like FacetWP. This transformed the website into a clean, functional, and easily maintainable catalog. The project established a foundation for future SafeWorks sites and is expected to increase traffic, leads, and conversions while making them easier to track.

Spider (a Division of Safeworks, LLC)