Case Study: Reelcraft Industries improves website usability and lead generation with Windmill Strategy

Reelcraft Industries improves product updates and resource search with Windmill Strategy

Reelcraft Industries, a manufacturer of industrial hose, cord, and cable reels, faced challenges with a dated website that no longer reflected its updated branding. Their homepage had confusing navigation and lacked calls to action, while a cumbersome backend database made product updates difficult and risky. They engaged Windmill Strategy for UX visual design and web improvements to modernize the site and improve its functionality.

Windmill Strategy implemented an agile solution that included a visual homepage redesign with new navigation and a static call to action. They created easily editable styles and blocks for the client and overhauled the backend to allow safe product updates via WordPress admin. A new search and filter function was also added to the resource archive. The results were a more visually appealing and functional website that better reflects Reelcraft's industry leadership, is optimized for SEO, and is equipped to capture leads.

Reelcraft Industries