Case Study: Progressive Systems increases qualified leads and showcases its capabilities with Windmill Strategy

Progressive Systems launches a redesigned website with Windmill Strategy and imports 150 machines

Progressive Systems, a U.S. manufacturer of custom industrial machinery and fabrication services, faced a challenge with an outdated website that failed to generate qualified leads, attract talent, or properly convey the company's large-scale capabilities. They partnered with the web design company Windmill Strategy for a comprehensive website redesign and copywriting support to address these issues.

Windmill Strategy implemented a new UX and content strategy, creating an intuitive, "ecommerce-like" filtering system for the company's vast machine portfolio and integrating clear contact forms to capture and route leads effectively. The result was an immediate improvement, with the new site generating a qualified lead from a major European manufacturer within hours of launch. Progressive Systems credited the new Windmill-designed website with showcasing their true capabilities and capturing business they had previously been missing.

Progressive Systems