Windmill Strategy
238 Case Studies
A Windmill Strategy Case Study
Progressive Design, a full-service engineering and construction firm, found its outdated website failed to accurately represent its broad capabilities to both potential clients and recruits. The challenge was to create a site that better conveyed the company's culture and full range of services without a primary focus on lead generation. They partnered with the web design company Windmill Strategy for a website redesign.
Windmill Strategy developed a new site map and content strategy that highlighted Progressive Design's core services and included a robust careers section. Key features were an API integration with the firm's Lever HR system to seamlessly display job openings and an animated graphic on the homepage to visually reinforce the company's brand message. The solution provided Progressive Design with a modern website that they can easily update themselves, equipping them to better tell their story to customers and prospective employees.