Case Study: Primary Flow Signal boosts qualified leads and traffic with Windmill Strategy

Primary Flow Signal boosts qualified site traffic and lead quality with Windmill Strategy

Primary Flow Signal (PFS), a manufacturer of industrial flow meters, and its sister company Turbines Inc. needed new websites to better engage diverse personas like executives and engineers. Their challenge was to elevate their brands, share technical resources, enable e-commerce, and generate quality leads. They partnered with Windmill Strategy for web design, development, and digital marketing services, utilizing WordPress, HubSpot, and e-commerce features.

Windmill Strategy developed two distinct yet cost-effective websites that shared assets, highlighting both companies' engineering expertise to differentiate them in the market. The solution integrated with HubSpot CRM for marketing automation and included e-commerce capabilities for Turbines Inc. As a result of the redesign, Windmill Strategy successfully helped PFS and Turbines Inc. achieve an increase in both qualified site traffic and the quality of sales leads.

Primary Flow Signal (pfs)