Case Study: Power Climber unifies global web presence and improves regional content delivery with Windmill Strategy

Power Climber unifies two websites into one global brand with Windmill Strategy

Power Climber, a division of SafeWorks, LLC and a global provider of suspended access equipment, faced the challenge of merging two outdated regional websites into a single international resource. They needed a modern, responsive design to improve user experience, increase qualified traffic, and generate more leads. They partnered with web design vendor Windmill Strategy to undertake this website redesign using the WordPress content management system.

Windmill Strategy implemented a solution that combined the two sites into one global brand presence, utilizing robust translation management with GTranslate and regional content targeting via the GeoTargeting WP plugin. The new site allows users to easily select their region and language, ensuring they see relevant product information. The redesign resulted in a seamless user experience with clear content organization, up-to-date functionality, and a mobile-responsive design, presenting Power Climber as a united global brand.

Power Climber (a Division of SafeWorks, LLC)