Case Study: Portico Benefit Services achieves a more effective B2B website with Windmill Strategy

Portico Benefit Services launches a modern B2B website with Windmill Strategy for stronger lead generation

Portico Benefit Services, a provider of retirement and health benefits for faith-based organizations, needed a website redesign to support its shift into new markets and function as a more effective B2B business development tool. Their existing site was not findable, failed to generate leads, and used jargon that did not appeal to professional gatekeepers. They partnered with the web design company Windmill Strategy to create a new website that would better represent their brand and allow for in-house content management.

Windmill Strategy developed a new WordPress website with improved UX, impactful content, and easy navigation through mega menus. The solution included SEO best practices, CRM integration for lead generation, and a design that incorporated Portico's unique faith-based identity. The new website is clean, modern, accessible, and optimized to maintain and increase qualified traffic, positioning Portico for future growth. The client expressed great excitement about the launch and how the new site meets their needs.

Portico Benefit Services