Case Study: PLITEK achieves more qualified leads and stronger digital engagement with Windmill Strategy

PLITEK increases organic traffic 22% with Windmill Strategy

PLITEK, a manufacturer and custom converter of precision die-cut components, needed to redesign its decade-old website to better reflect its full capabilities and generate more qualified leads. The outdated site failed to inspire trust and focused too heavily on a few specific product lines. To address this challenge, they partnered with the web design and digital marketing agency Windmill Strategy.

Windmill Strategy developed a robust, strategically-planned sitemap and created deep content to showcase PLITEK's wide range of capabilities and served markets. The solution included a new applications section with filtering options and site-wide calls-to-action. The results were significant, including an 18% increase in overall traffic, an 8% growth in new users, and visitors viewing 40% more pages per session. Most importantly, Windmill Strategy helped PLITEK achieve a steady increase in qualified leads each month.

PLITEK